Home of the Mighty Coyotes – Coyote Country

Dear Students, Parents, Teachers, Staff, and La Joya Community,

It is with great excitement and gratitude that I introduce myself as the new Principal of La Joya High School. As a proud son of the Rio Grande Valley and the child of migrant farmworkers, I’ve seen the power of education to change lives—and I’m living proof of what faith, perseverance, and community can do.

My journey in education began as a high school security officer and has led me through the roles of teacher, coach, department head, and assistant principal. I’m now honored to lead this campus, and I’m committed to serving with faith, purpose, and heart.

This year, our guiding message is:

Persistence, Rigor, and Purpose — Every Student. Every Classroom. Every Day.

Together, we will build an exemplary campus—not by luck, but because we have the best teachers, a passionate staff, and students worth believing in. I promise to lead with integrity, visibility, and service, and to always keep our students at the center of every decision.

To our students: You are capable of greatness.
To our staff: You are the heartbeat of this school.
To our families: Thank you for trusting us with your children.

Let’s make this a year of growth, unity, and excellence.

Let’s lead with Heart. Let’s rise as Powerful  Coyote Champions. This is Coyote Country!

With pride and purpose,

Eduardo "Eddie" Flores

Principal, La Joya High School